Information Technology Industry Council (ITI)

ITI is the global voice of the tech sector, working with partners and members to advance the development and use of technology around the world.

ITI engaged GenB to rebrand the organization and build collaboration tools to streamline communications with and amongst members, the media, and the technology industry. New digital tools include:

  • Virtual Hosts – the ability to post content once and repurpose it across multiple domains. Administration of all web properties under one CMS instance removes redundancy, increases efficiency, and eliminates human error when making content edits.
  • Buffer App Integration – auto-posting alerts of new blogs and news releases to social networks.
  • Custom Listserv Agent – allows for new listservs to be generated on the fly and for members to self-subscribe.
  • Custom Email Metrics – tracking of unique opens and clicks from system generated messages (newsletters and listserv).

Since the completion of the application, ITI has increased core membership by almost 50% and expanded their membership offerings realizing even further growth.


Above: Print materials designed to be presented to the Board, composed of leaders from the world's top tech companies. Check out the digital companion to the printed materials at


Above: Brand book and identity style guide created to support the corporate rebranding effort and to guide the future use of the brandmark.


Above: Infographic design to visually showcase their work around the world, distinguishing between various forms of engagement in a single, cohesive layout.


Above: Custom video production to celebrate their centennial anniversary. Check out the video at